Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a extraordinarily preferred social media tool. Instagram was originally developed which would mean that people could apply different filters to photographs that they had taken on their mobile phones and would allow these phones easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to buy instagram likes it can certainly be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to produce so there are low barriers to your path.
It is often a medium permits for easy sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and the others tend to be able to use the tool to:
To increase awareness to their products and services.
To increase brand attractiveness.
To showcase their community and pro bono work to inspire and attract prospective buyers to engage with their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram tends to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos to be able to posted and shared consumers either wearing or by using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as company owners in the businesses are usually able to leverage the of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through using of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other Instagram users would have an interest in or search for.
Influencer marketing
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group has changed the world there are some eyeballs there ready to view your product or service. The audience has been designed for you. The engagement has already been formed and reaping this manual your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will to be able to to improve your audience speedier. Therefore taking time to identify key ‘influencers’ in your industry and how you can tap into this crucial.
Hashtags – What agent?
How do they be once had increase business exposure?
I suggest that if you are interested in getting onto Instagram you spend time a lot poorer doing your Hashtag look into. Hashtags are tags which you can integrate a caption of an image that you upload. To create a a hashtag you really should use the # symbol at top of the tag and then add a keyword or several keywords without spaces after the hash representation. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already have in mind the hashtags as they are also popular on Twitter but if you aren’t take a glance online to discover some samples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.