Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced along with a choice of a new family saloon or a new Rolls Royce for on the same price, the choice, for many, is irresistible!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for a home improvement company in Devon that has for quite a few years been retailing UPVC doors and windows. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal explanation for this was appropriate that the large players in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Entering into the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was prohibitive. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the test.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as each and every those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the development of British Standards in the composite manufacturing industry, the manufacturing processes were extremely quite.
Where some companies fell down though was when we asked them everything they were going you want to do to help us to sell items. The lack of promoting support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from the same suppliers for years, so why especially if they not share the actual world start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or just before proving samples associated with charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to end up being the market leader in the forthcoming had obviously done their homework and also cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as advertising tool. Neutral has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including net ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA